Engagement in RRSS What is it and how to improve it

     

Who hasn’t met a friend and he was answering WhatsApp messages all the time and had to say: “Dude, are you meeting me or your cell phone”? It’s not our friend’s fault, it’s ours. And why do I say this? Because we are not getting his engagement and his mobile is. We all spend  Engagement in RRSS our lives seeking the engagement of those around us. In a meeting, with our partner, friends, at work… even if we are not aware of it. What is engagement on social networks? But what is engagement ? (what a obsession we in online marketing have with giving everything strange names). Engagement is, in social networks, the fact of achieving.

Tips to improvenetworks Engagement in RRSS

It tells us the “quality” of our fans. Much more relevant than the number, which is only quantitative data. What good is having a large number of fans if they never react to any impulse? In social media, and specifically on Facebook, if we get our users to respond with a “like”, good; If they make executive email list comment, the better; and if we get them to share our content, all the better. But a user “clicks” on what he likes, that defines him. Therefore, by analyzing which messages he responds to best, we will know what he is like. But achieving.

Qualitative piece of social media analytics data

Know your fans . Analyze with Facebook Insight tools which posts have obtained the greatest reach and why. What was its theme? What was the message? What time was it published? Design a related content strategy . Knowing which content works best, generate content ES Phone Number that follows that line. By content: humor, sex and nostalgia always work. In terms of format: images work much better than simply a sentence or a video. Call to action. Publish content that invites participation: “Share this photo if you too. like  if you woke up in a good mood today.

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