Internal Links for SEO: An Actionable Guide

Internal links are to backlinks what Robin is to Batman—they’re crucial to SEO success yet receive little to none of the credit. In this guide, I’ll explain what are, how to set up an internal linking structure, and how to strategically use them in SEO. What are  take visitors from one page to another on your website. Their main purpose is to help visitors easily navigate your website, but they can also help boost SEO. Here’s a simplified view of what an internal link looks like: serve a practical purpose of getting your website’s visitors from A to B, but they have an important role when utilized for SEO.

When asked in a

“Google SEO office-hours” video whether internal linking was still important for. SEO, John Mueller said: Generally speaking, the more internal. Links a page has, the executive email list higher its PageRank. However, it’s not all about quantity—the quality of the link also plays a vital role. As well as passing authority, internal links allow visitors to jump straight to the content you want to show them, allowing you to control the user experience. For example, if you run an e-commerce store, you may want to link to your best-selling or seasonal products directly from your homepage. This is helpful for visitors who want to jump straight to the products and purchase them, and also creates a good user experience.

If you’re starting a

New site or even restructuring an old one, the first step is to plan your internal linking structure. The pyramid structure is one of the most popular structures for ES Phone Number internal linking. As it naturally creates a top-down internal linking structure. Here’s an example of what it looks like. The arrows show the internal links from page to page. Once you’ve planned the basics of your internal linking structure, it’s time to start linking to the internal pages of your website you want to highlight. For e-commerce businesses, it could mean their key products or services. For publications, it could be their most important content on a particular topic. At Ahrefs, we usually internally link to our SEO tools from our key pages.


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