Whether you have a gif ready to go or you’re trying to familiarize yourself with the format. Knowing how to put a gif in an email is only part of the picture. Make sure you not only add your gif correctly but also choose the right gif by following these steps. In this post we’ll cover: Optimize your gifs for email Every modern email platform allows you to emb animat gifs. But they can’t guarantee an identical user experience. User variance — from screen size and internet spe to the option to turn off gifs in microsoft outlook — means you have to be careful to make sure your readers don’t miss out on anything. Optimizing your gifs is a quick way to make sure everyone sees the message you meant to send.
Everything you ne your audience
Everything you ne your audience to see should be visible in the first frame of the gif. Switching off gif animations. As some email clients allow you to do. Doesn’t lead to a blank box — it just shows a static image. That picture might not be able to communicate quite as well as your gif. But it should europe email list cover the basics. You’ll also want to make sure your gif is a maximum of 600 pixels wide (typical newsletter width). So it’s not cut off on smaller phone screens. Keep your audience’s data in mind.
But smaller files mean quicker
As well; the target file size for your gif should be 0.5 mb. You can go up to 1 mb if necessary. But smaller files mean quicker downloads and less chance to lose a viewer. Gif file too big? Try rucing the number of frames using a tool like gif cutter. For gifs you made. You can also try limiting the number of colors us. Finally. Add some alt text for those ES Phone Number who are using screen readers or have switch off image loading entirely. This is a good accessibility practice for every image you post on your website. On social mia. And in emails.