This phenomenon is called cannibalization in SEO , and it’s more common than you think. Today we explain what it is, why it happens, and how you can fix it to improve your positioning on Google. Let’s get to it! cannibalization in seo Post contents What is cannibalization in SEO? Main causes of cannibalization in SEO What effects does cannibalization have on your SEO? How to detect cannibalization in SEO With Google Search Console: Detecting cannibalization in SEO with Dinorank: Practical case on cannibalization and how to solve it The Result? How to fix and avoid SEO cannibalization? Don’t let your pages cannibalize each other What is cannibalization in SEO? Cannibalization in SEO occurs when multiple pages on your own site compete for the same keywords in search results.
That is, Google doesn’t know which of your
Pages to show, and as a result, none of them rank well . Imagine you have several articles on the same topic, all of which are fighting for the same space in the search results. Instead of adding to the page’s authority, this subtracts from the page’s authority . Main causes of cannibalization in SEO Duplicate or very similar content : Having multiple pages that cover practically the same topics or keywords is one of the most common mistakes. For example, two articles on “how to make pizza” can cause confusion for Google.
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Keyword on multiple pages That can be a problem. While it may seem like optimizing every page for the same keyword is a good idea, you’re actually spreading your efforts thin . Poorly defined URL structure : Having different URLs that lead to similar content (e.g. /best-pizzas and /top-pizzas) can also cause cannibalization. Poorly managed categories and tags : When your blog has too many categories and tags that are similar to each other, you also run the risk of having multiple pages competing for the same keyword.
What effects does cannibalization have on
Your SEO? Ranking loss : Instead of having one strong page leading the search results, you have several pages that weaken each other . Decreased authority – Google may see this as unclear or redundant content, which decreases your site’s authority . Fewer conversions : By not ranking well, your organic traffic is likely to decrease, affecting your conversions and sales. How to detect cannibalization in SEO With Google Search Console we can detect it for free, other programs such as Ahrefs, SEMrush or Sistrix also help us detect all the cannibalizations of our website.
The tool I recommend is Dinorank
It is cheaper and has nothing to envy the rest of the tools. With Google Search Console: We detected it with Google Search Console (free tool), although you can also see it with Dinorank or any other paid tool. In Google Search Console we can go to Search Results in the Performance section to analyze the queries: Google Search Console SEO Cannibalization We can filter by the top 20 positions to see the best keywords. Then we select the keyword that doesn’t quite make it to the Top 5 or is between position 11 and 20 (second page of Google) to see why it doesn’t quite rise.
We can also write the keyword
In Exact Query to analyze it: exact query detect cannibalization in seo And we compare the URLs and their position. We comparecannibalization urls in SEO If an exact keyword appears in several URLs, then “We have SEO cannibalization.” Detecting colombia phone number list & fresh data cannibalization in SEO with Dinorank: First we need to connect our Google Analytics account with Dinorank. This is a very simple process and only takes a few minutes. SEO cannibalization with dinorank Once this is done, we simply go to the Cannibalization section to see all the ones that appear.
detect cannibalizations in dinorank
They can give us some basic tips to eliminate cannibalizations on our website. Although we should always understand the website beb directory strategy before applying them. Tips to eliminate dinorank cannibalizations Practical case on cannibalization and how to solve it Last week, during a mentoring session, we found a keyword that was ranking for 2 different URLs.
Once detected, the student told us
That the URL that was best positioned in search engines was not the one they wanted to position . Oooouch!! So we proceeded to “deposition” her. Why? Because it is just as important to rank a keyword as a specific URL.
If a user reaches a page searching
For a keyword, but that page is not oriented to the objective we want to convey, the bounce rate will increase and traffic will decrease in the medium term. So we replace the “Main Keyword” with a different one in the URL to be de-ranked and change it to… The Title The meta description.
