TweetShare Leonardo Rosa Written by Leonardo Rosa Project manager and copywriter. He was born as a jurist and was then conquered by corporate journalism. Curiosity, investigation and passion for storytelling guide his creative writing for numerous business sectors. Facebook LinkedInThe importance of videos in integrated communication MATTEO POCKET – 7 FEBRUARY 2023 video communication It is now clear that today the visual element, and more particularly video content , is of growing importance as part of an integrated communication strategy.
This is because it emphasizes
The emotional element and represents a more pervasive and immersive form of storytelling. Social platforms are constantly and rapidly evolving, increasingly conveying this type of content. The reason is simple: if it is true that building a video requires greater effort than static visual content, the fact remains that the former responds more to the growing africa email list demand for entertainment, is more direct and reaches everyone. In fact, the public, particularly on social media, requires an authenticity that the video seems to guarantee so much so as to create not only awareness but also greater conversion rates.
Not only that, a video is able to establish a closer bond with the user
who enters into a sort of fascination, empathizing with the brand. You might be interested in: “Increasing the sales of an e-commerce site through videos on social media” Characteristics of performance videos: spontaneity and authenticity video performances Precisely in the name of greater communicative ES Phone Number authenticity of the brand with its public, we have moved from the classic vision of the video, as a somewhat rigid institutional product, to a more authentic and informal tool (at least apparently) which presents the brand in a less artificial. This requires those who create a video to work on designing it in a structured way.