But you also have competition, and they’re trying to do the same thing you’re doing. If they’re better at it, or if they just look like they’re better at it, you could lose out on customers.
You need to show customers (with great marketing) how much value your company can offer. When you do that right, and at the right time, your chances of making sales increase dramatically.
5 Examples of Intent Marketing
After all, it’s not just getting a message to customers at the right time, but the Ws Number List message itself has to be the right one, as well.
Here are some great examples of intent marketing best practices, that you can try out in 2023:
1. Personalized emails are a great example of intent marketing, and they’re also an important best practice. They were popular in 2022, and they’ll be popular in 2023. When done right and written correctly, personalized emails can really pay off.
Image Source: Penguin Random House (South Africa) Email Newsletter
2. Customized product selection is another way to provide intent marketing. Give your customers the colors, styles, and other specifics they like best. By doing that, they’ll see more of what they want and be more likely to make a purchase.
3. Retargeted ads are another best practice and example of intent marketing. You can modify ads to work on multiple channels by adjusting the copy and the image that goes with it, so it works on the channel where a customer finds it.
4. Taking an audience-based approach is another important intent marketing focus for 2023. If you know what the typical audience for your product really looks like, that’s half the battle. Then you know who to target, and at what point in the marketing funnel you want to target them.
Why is Intent Important in Marketing
The intent is important in marketing because reaching people when they’re ready to buy means they’re more receptive to purchasing from you. Why? Because they’ve already decided they need or want your product or service.
That way you’re not fighting a battle to get them to buy something, and you don’t have to show them why they should. You only have to show them why to buy your product or service, instead of buying from a competitor.
When you do that, you win their business. You may ES Phone Number also keep their future business if they like what you offer them the first time.
