Having a business that sells to other businesses isn’t quite the same as selling to the consumer. At the end of the day, though, you still have clients or customers…
But you also have competition, and they’re trying to do the same thing you’re doing. If they’re better at it, or if they just look like they’re better at it,…
User Experience, or UX, has been one of the most mentioned terms in the world of Marketing and the corporate sphere as a whole. It deals with how users interact…
Over the past year and a half, though, companies found themselves up against new walls and had to adapt or falter when it came to their marketing plans. The need…
YouTube is an internet phenomenon. Created in 2005, it won over so many users that it caught the attention of Google. The platform played an essential role in transforming videos…
When launching a new product, market research is critical. The same is true if you are just trying to gauge a better understanding of your target audience. With the market…
According to Recent Research, Three Out of 10 Users. Are Dissatisfied With the Results That Google Initially Returns for a Query. This is Your Chance to Raise the Bar and…
As a professional digital marketer, you already know that the whole industry revolves around content. After all, creating engaging and informative pieces to excite and educate a target audience is…
Suddenly, my phone buzzed with a new email notification. It was a fancy newsletter from a resort, advertising their current promotions and showcasing their rooms and scenic views. Intrigued, I…
An online brand can be compared to a tree falling in a forest. If you don’t know it’s there, then how do you know it’s crashing fast or standing proud?…
Over the passing years, the landscape of search engine optimization (SEO) has continually evolved, growing in complexity. Given its pivotal role in digital marketing strategies, neglecting your SEO objectives can…