Maybe it’s not that they don’t know how to run advertising campaigns on Facebook and that’s why they don’t get good results? What is your opinion? Philip Kotler, a marketing  Facebook Advertising  expert who no one will question, is clear. To that question he answers in El País  Facebook Advertising  That they probably didn’t know how to use it. Ford invests in Facebook and it is doing well, in fact, it will increase its investment. General Motors should be more careful with those decisions and learn how it’s done. The company that does not embrace the digital world will be obsolete in a few years.” Facebook Ads is possibly the best way to advertise invented to date.

Segmentation  into Facebook Advertising 

I am going to briefly explain, and taking as a source what I learned in Alexandra Ruiz’s class on Facebook advertising taught at ICEMD , the reason for the statement company data in the previous paragraph. Advertising on Facebook allows us to segment like never before: by city, gender, age, interests, marital status… And the greater segmentation we do in our campaign, the better. Let’s forget about: “my target audience is men and women of all ages, why not! And this segmentation will convert

 Platforms are copying its model

According to Facebook, up to 70% more effective! Now the user has the power . If he doesn’t like an ad, he can block and report it. So let’s be careful and not saturate ES Phone Number or make irrelevant ads. And this won’t be a bad idea when YouTube has already copied it. And finally, it allows you to make ads that your competitors’ fans see. It seems incredible, but it is so. Be careful, what is not possible is to create ads that only appear on the competition’s fan page.



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