Create a Customer A customer journey map is a diagram that describes the interactions between a customer and a company, from the attraction phase to the loyalty phase . It allows you to see a map of each of the stages, interactions and channels through which the relationship with a customer goes through throughout the purchasing process. According to its definition, this map or diagram seeks to empathize as much as possible with the client to discover the best way to satisfy their needs in each of the contact phases of the company,
As well as to indicate the actions to email leads take in that case. specific. Is it appropriate to establish and outline a series of actions and strategies for our clients? Now, as we have already said, the Customer Journey Map is the procedure that you must put into practice here. Thus, this map is a whole process through which you guide your clients and that requires certain knowledge. That is why, to guide us step by step along this path, in this guest post I feature Leticia del Corral (B2B Digital Marketing consultant).
Below I leave you with her and all the ES Phone Number excellent advice she is going to give us to create our own Customer Journey Map. By the way, as a gift in this post, she also wanted to share with us 2 templates that you can download for free from the button below each of them. How to create a Customer Journey Map to design your customer’s experience? In recent years, designing a Customer Journey Map (or, translated into Spanish, customer experience map) has become increasingly relevant. But… Wait a minute.